RED(ON)O is the campaign to raise awareness for blood donation required by the Ministry of Health and National Blood Center, the Entity responsible to coordinate the blood System in our country.
21 Grammi has made a viral campaign designed to youth based on the spot “ give your blood power. Light the Red(on)o”. The protagonist of the video, born by an idea of the artist Fra.Biancoshock, represents a donor type who marks with red paint (simulation of blood given) the people meeting during his path. They don’t take offence but maintain an attitude of gratitude demonstrating a renewed energy (donation received).
The spot has been projected in 260 Halls of the national circuit THE SPACE CINEMA (May 2014).

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